SmartNews: What Publishers Need to Know
SmartNews is a rapidly growing news aggregator rivaling Google News and Apple News in usage. As such it can be an important part of an overall content distribution strategy for publishers. But...
View ArticleSimplify Your Advertising Model to Drive More Revenue
In this High Value Publishing session, we’ll discuss strategies for publishers to simplify their digital advertising models in order to drive more revenue, including: Consolidating underperforming ad...
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LBM Journal’s Digital Transformation
LBM Journal is a B2B media company in the U.S. serving the lumber/building material (LBM) distribution channel. Founded in 2003 by Rick Schumacher, ad sales pro Jodie Cook and designer Rich Hart, the...
View ArticleCreate an Engaging AI Generated Podcast in 3 Easy Steps
For publishers, an AI generated podcast can be more than just an audio format. It can be a convenient way for readers to discover and follow your content, it can drive people back to your website, and...
View Article7 Biggest Digital Ad Sales Mistakes
I recently talked with my very good friend, Ryan Dohrn, about the biggest digital ad sales mistakes. Ryan not only runs the amazing Niche Media Conference, but has also done media sales training since...
View ArticleWhat’s Ahead in 2024 for Media Companies
As we step into 2024, the digital media landscape continues to evolve, presenting both challenges and opportunities for publishers. In this week’s High Value Publishing session, I wanted to do...
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Why Publishers Must Use Google Postmaster Tools
Google Postmaster Tools (GPT) is a free tool that any media company can use to see how well they are doing at delivering email to Gmail and Google Workspace users. Think of it like Google Search...
View ArticleHow Hudson Valley Magazine Doubled Its Website Traffic
Hudson Valley Magazine is an award-winning monthly lifestyle publication covering the people, places and activities of the Hudson Valley region of eastern New York for more than 50 years. It’s owned...
View Article2 Ways to Grow Your Digital Audience with Meta Ads
If implemented properly, Meta Ads can be a cost-effective way for a publisher to drive website traffic and grow their email list. In this High Value Publishing session, Eric Shanfelt is joined by...
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Huge Changes with Google Publisher Center
As of April 25, Google no longer allows publishers to add their own publications to Google Publisher Center. Previously, publishers could create an account on Google Publisher Center. Once approved,...
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